Customer Segmentation Best Practices
Learn how to identify meaningful customer segments using behavioral data and statistical clustering techniques that drive business value.
Calvin Goh
Blog Insights
Sharing insights, best practices, and learnings from the world of analytics and data science.
Featured
The Future of Product Analytics
How AI and machine learning are reshaping data-driven decision making in modern product development.
Building a Data-Driven Culture
Essential steps to transform your organization into a data-first company that makes decisions based on insights rather than intuition.
SQL for Advanced Analytics
Master complex SQL techniques including window functions, CTEs, and analytical queries for deeper insights and better reporting.
Measuring Product Success
Key metrics and frameworks for evaluating product performance and user engagement in digital products and platforms.
Predictive Analytics in E-commerce
How machine learning models can predict customer behavior, optimize inventory, and personalize shopping experiences.
Dashboard Design Principles
Creating effective dashboards that tell compelling stories and drive action through thoughtful design and clear visualization.