Calvin Goh
About Me
Passionate analytics professional dedicated to transforming data into actionable business insights.
Calvin Goh
Senior Analytics Manager
Passionate analytics leader with expertise in transforming complex data into actionable business insights. Specialized in growth analytics, product strategy, and building data-driven cultures that scale.
Professional Experience
Senior Analytics Manager
Cocal Cola (MY/SG) • 2023 - Present
Led analytics strategy for Coca-Cola’s eB2B platform, driving 40%+ growth through data-driven optimization and strategic insights.
Senior Growth Strategy Manager
Astro • 2017 - 2023
Led end-to-end OTT growth strategy across subscription products, drove segmentation, lifecycle marketing, KPI tracking, and automation to enhance campaign impact and stakeholder alignment.
Reporting & Analytics Manager
PurelyB • 2016 - 2017
Owned analytics for wellness content and e-commerce platforms, delivering user insights, segmentation, and dashboarding to boost conversions, engagement, and reporting accuracy.
Senior Data Analyst
Packet One Networks • 2009 - 2016
Managed analytics for customer experience and engineering operations, building dashboards, churn retention, and CLTV to guide strategy and investment.
Education & Certifications
BA (Hons) Electrical & Electronics Engineering
University of Lincoln & Humberside • 2000
Google Analytics
Linkedin Learning • 2023
Marketing Analytics
University of Virginia • 2016